Embark Group reaches £15bn AuA, through the asset purchase of Liberty SIPP and merger with EBS Pensions

15th October 2018

Today we are pleased to announce that our parent, the Embark Group, has completed the purchase of all trading assets of Liberty SIPP Limited (‘Liberty’) via another one of its subsidiaries EBS Pensions Limited (‘EBS’). This transaction further adds to the breadth and depth of the Group’s pension offering.

The combined business, operationally led by Liberty Directors John Fox and Julie Dean, brings together £6.8bn AuA, a combined book of 32k SIPP clients, a large and competent FTE base with a solid infrastructure on which to continue its strong growth trajectory. The newly merged business is profitable on day one and will result in additional synergies downstream. It will be headquartered within the Embark Group in Greater Manchester, with a satellite operation in London.

The consideration is undisclosed, however, Embark will inject £2m of additional regulatory capital into EBS to support scale and growth for the business. Embark will also provide financial and operational support to the shareholders of Liberty to facilitate the orderly wind-up of its business.

Going forward, the transferring Liberty SIPP products will be re-branded under the EBS banner, although they will be maintained on the current terms and conditions. Downstream the clients of these products will gain access to the broader services of the Embark Group.

This transaction brings the total SIPP scale of the Embark Group to c56k schemes and c140k consumer clients with total Group AuA of c£15bn, following five full years of activity since the Group’s inception in 2013.

Phil Smith, CEO of the Embark Group, says: “This transaction, at this time, provides protection for the consumer clients of Liberty. It is also highly positive for the employees of both businesses and will further improve the growth trajectory for wider stakeholders of the Embark Group. Fundamentally, the ex-Liberty team, their clients and distribution partners will thrive with the supportive financial strength, scale, and technology resources of the Embark Group.

John Fox, Managing Director of Liberty SIPP, says: “The timing and cultural fit of this transaction is excellent for all of us at Liberty. We are moving from being one of the fastest growing small players in the SIPP market, to driving the continued growth of one of the largest sector players. We have many complementary strengths and capabilities but share a clear passion for consumer outcomes and service. We look forward with excitement, in what has been a challenging period for the SIPP market.

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